Twenty years in music.

I started in radio and spent fourteen years at iHeartRadio, across programming, content, audience and strategy, in a few different markets and formats. A lot of that was country, where radio still moves records.

In 2020 I started Black Label Creative, my creative company. The work runs across creative direction, photography, film, campaigns, and album and tour work, for artists and brands. The longest of those relationships is Luke Combs, where I've been Creative Director since 2020 and still am. Work I've been part of has done somewhere around ten billion social views.

Being that close to a career for years changes what you notice. You watch a record get made, worked to radio and streaming, taken on the road, cut into content, and then you do it again with what you learned. Most of what I think about audiences, data and technology came from doing that rather than reading about it.

These days most of my time goes into MASVX, which is where the technology side of all that ended up.

Black Label is still open and I still take creative work when the fit is right. I'm not trying to run a volume production company, and I don't make content because a platform needs feeding.

People ask me where to start with AI often enough that I wrote it down: getting started with AI.

I'm in Nashville.