Nashville · Music · Technology · AI

Twenty years in the music industry.

I'm Zack Massey. I came up through radio, I make campaigns and tour films with artists, and I build software for the small problems people in music have learned to work around. I write down what I notice along the way.

• 14 yrs at iHeartRadio
• Creative Director for Luke Combs since 2020
• 20B+ social views across campaigns I've created
• 2025 CMA Touring Award nominee
• Founder of Black Label Creative

$ whoami
zack massey · creative director · founder
$ cat experience.txt
14 yrs iHeartRadio · programming, content, digital
2020– Creative Director, Luke Combs
2020– founder, Black Label Creative
20B+ social views across campaigns I've created
2025 CMA Touring Award nominee
$ ls ~/building
sorvo/  the-liner-lab/  black-label/
$ status --consulting
● open · taking new clients