Zack Massey
Building at the intersection of music and technology.
I've spent more than twenty years helping businesses solve problems with technology. B2B, creative, social, and now AI.
How I work
You have to see a process before software is any use. What I usually find isn't a missing tool. It's the same thing typed into two systems, a decision waiting on a number nobody trusts, work that stops when one person is out, something still being done by hand at nine at night.
Creative campaigns for some of the biggest artists in music, more than 2 billion social views, still Creative Director for Luke Combs through my agency, Black Label Creative. The tools turned over every few years. The question never did: what has to happen, in what order, and who is holding it together by hand.
Building it myself is the current version of that. I got tired of spotting a problem and then waiting for someone else to fix it. Over half a dozen products in the last two years. When the answer is to build something, I can. Often it isn't.
Recent work
Sorvo · private beta · patent pending
Intelligence for radio talent, programmers, and artist teams.
The Liner Lab® · live · registered trademark · patent pending
Software for getting artist audio to radio and DSPs.
Ordo Golf · live
Operations for private indoor golf.
Working together
I don't sell AI. I help businesses figure out what technology is actually worth building, and what isn't. If you'd like me to take a look at yours, start with the free Business Checkup. Free · About 3 minutes · No call to book.
