I've spent the last twenty years inside the music business, across radio, artists, creative, audience and technology, most of it in Nashville. Fourteen of those years were at iHeartRadio, working across programming, content, audience and digital strategy, and building campaigns around artists with labels and management teams.

In 2020 I started Black Label Creative. The work runs across creative direction, photography, film, campaigns, and album and tour work, for artists, labels and brands. Luke Combs is my longest-running client. I've been his Creative Director since 2020.

Work I've been part of has generated more than ten billion social views across artist campaigns, live events and digital platforms.

These days, I spend a lot of my time building things around music, technology, and data. Most of that work lives under MASVX, including two projects getting close to launch: Sorvo and The Liner Lab.

I'm always interested in good ideas, hard problems, and projects where I might be able to add something. If it feels like there's a reason for me to be involved, I'd love to hear about it. Reach out.

Every so often, I write about music, technology, radio, AI, creative work, and the things I can't quite stop thinking about.